Welcome!
to the latest issue of The Lift Newsletter
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Letter from the CEO
As 2024 draws to a close, I want to take a moment to express my gratitude for your partnership and support.
I joined TICF in March 2020, just a week after the office was shut down due to COVID-19. At the time I thought that, whatever COVID-19 was, it would pass and life would quickly return to “normal.” Who could have known then the many different challenges we would face together over the next four and a half years? Who could have known then that four and a half years later “normal” would still be eluding us all.
When I stepped into the role of CEO this past April, one of my top priorities was get to know you – our valued Toyota dealers. And, what a great pleasure it has been to get to spend time with so many of you and to hear your stories. Yes, they are stories of business success. But more than that they are stories about sacrifice and hard work, about family and the friends you’ve made along the way, about giving back and about creating opportunities for so many others.
On behalf of all of us at TICF, I want to thank each of you for allowing us to be a part of your continuing stories of success. I am grateful that we have had the opportunity to help you navigate through the challenges of the last four and a half years, and am excited about the opportunities that await us in the years to come. On a personal level, I am grateful for your friendship and your trust.
Like many of you, I can’t help but think that there is good reason to be optimistic about 2025. I can’t help but think that we are going to accomplish some great things together next year. Who knows, 2025 might even feel “normal!”
Finally, as the holiday season approaches, I want to extend my warmest wishes to you and your loved ones. May it be a time of joy, relaxation, and celebration.
Here’s to an incredible year ahead!
Happy holidays,
John Crews
President & CEO,
Toyota Industries Commercial Finance
John Crews
President & CEO
TOP PERFORMING DEALERS
Reporting from April 1, 2024 – November 30, 2024
TOP PERFORMING DEALERS
Reporting from April 1, 2024 – November 30, 2024
Top Dealers by Market Share
| 1. Lift Truck Supply, Inc. |
| 2. Nationwide Lift Trucks, Inc. |
| 3. Total Industries |
| 4. Liftow Limited |
| 5. JIT Toyota-Lift |
| 6. Vesco ToyotaLift |
| 7. Hupp ToyotaLift |
| 8. Toyota Material Handling Solutions |
| 9. Mid Columbia Forklift, Inc. |
| 10. Toyota Material Handling Systems |
Top Dealers by Volume
| 1. Southeast Industrial Equipment, Inc. |
| 2. Shoppa’s Material Handling |
| 3. Atlas Toyota Material Handling |
| 4. Toyota Material Handling Systems |
| 5. Southern States Toyotalift |
| 6. ProLift Toyota Material Handling |
| 7. Total Industries |
| 8. Doggett Equipment Services |
| 9. The Lilly Company |
| 10. Nationwide Lift Trucks, Inc. |
Partners in Excellence
2024 Recap
The Partners in Excellence award recognizes the top Hino Trucks and Toyota Material Handling dealers who demonstrate outstanding performance in key areas. This unique program rewards, recognizes and connects the Hino Trucks and Toyota Material dealer networks.
In October, we celebrated the 2024 winners at The Resort at Pelican Hill in Newport Beach, California. Attendees enjoyed a three-day trip full of unique experiences, such as whale and dolphin watching and glow-in-the-dark golf.
This was the second time we brought both dealer networks and the inaugural Partners in Excellence trip. It was a wonderful experience filled with joy, camaraderie, and a special opportunity between Hino and Toyota dealers.
Congratulations to this year’s attendees!
2025 Standings
The 2025 Partners in Excellence award winners (program qualification period runs April 1, 2024 – March 31, 2025) will be announced in June 2025. Here are the top 16 dealers in the hunt for the 10 Toyota winner spots so far:
Project Focus
At the end of October, we gave a small group of dealer personnel who volunteered to assist with testing and training a peek at the new system being created through Project FOCUS, our $11 million Business Transformation effort. The short, 30-minute webinar focused on the Dealer Portal dashboard we shared with you last month. The video call also included a live demo of the application process. While we still have three more code drops before the configuration is complete, and the participants had some questions, the comments were positive.
As you can see in the image here, the application in the new Dealer Portal is streamlined to include four basic sections: customer details, guarantors and co-applicants, assets, and structures. The application is saved at each step. When all information has been entered, dealers can save the application for future review and adjustment or submit the file for credit review.
The new system’s more intuitive credit application, designed to simplify and expedite the credit application process, pulls application data from the OEM quoting system. Additionally, we are migrating all current customers and their co-applicants to minimize the need to input information.
There are still three more code drops before we begin end-to-end testing, and the final fields and exact screen views won’t be available until next year. However, we want you to be a partner in the journey to our future state and seek to share as much as possible even at this early stage. We appreciate your patience and understanding as we build a better origination and servicing environment. We look forward to making a fresh start with you in 2025.
IRS Section 179: End of Year Reminder
Customers may want to take advantage of potential tax savings right now in 2024.
As we approach the end of 2024, we want to remind you of a key opportunity that could benefit you and our mutual customers: IRS Section 179 Deduction. Businesses that qualify can deduct the full purchase price of qualifying equipment purchases, helping maximize savings.*
Key details to share with customers:
Thank you for your continued partnership, support, and business. We look forward to working together as your preferred financial partner of choice.
Please reach out to your Regional Sales Manager if you have any questions.
*Disclaimer: This content is for informational purposes only and is not tax advice. TICF urges all business owners to consult with their local tax or accounting advisor for more information on eligibility and the effect of Section 179 on their business.
Happy Holidays
from TICF
As we reflect on this year, thank you for your trust, partnership, and support. At its core, business is about relationships, and it has been a true highlight for me—and many others at TICF—to connect with so many of you in person. Whether during dealership visits, trips, or meetings, those moments have been invaluable in helping us understand how we can better support you. We’re committed to continuing these in-person connections in 2025.
Looking ahead, we’re thrilled about the opportunities 2025 holds. At TICF, we’re gearing up to launch new initiatives, like our new origination system, designed to help you grow your business, build customer loyalty, and make working with us even easier.
We at TICF wish you a joyous holiday season. Take a moment to enjoy our short holiday video below—we made it with you in mind.
Did you pay attention?
Take this one-question quiz for your chance to earn 1,000 Elite Dealer Reward points, if you are a participating dealer.
Did you pay attention?
Take this one-question quiz for your chance to earn 1,000 Elite Dealer Reward points, if you are a participating dealer.
Looking Ahead!
We are already planning our next issue! Have a story idea or a suggestion to help us improve? Please let us know by submitting it via the form below.
Looking Ahead!
We are already planning our next issue! Have a story idea or a suggestion to help us improve? Please let us know by submitting it via the form below.