Welcome!
to the latest issue of The Lift Newsletter
We’ve been hard at work to bring you a newsletter that is designed to both look great and function well right in your web browser. We trust you will find the content informative and helpful. Feel free to click to each page using the navigation, or simply scroll down. On the last page you’ll see we’re already looking ahead to the next issue, share your ideas with us!
Welcome!
to the latest issue of The Lift Newsletter
We’ve been hard at work to bring you a newsletter that is designed to both look great and function well right in your web browser. We trust you will find the content informative and helpful. Feel free to click to each page using the navigation, or simply scroll down. On the last page you’ll see we’re already looking ahead to the next issue, share your ideas with us!
Letter from the CEO
Dear Toyota Dealer Network,
I hope this message finds you well, and I am pleased to share the latest edition of The Lift magazine. My travels in the past few months have taken me to various events and meetings nationwide and special opportunities to connect with many of you in person.
Recently, I had the privilege of visiting Boston to celebrate our longstanding partnership with Brodie as they marked their milestone 75th anniversary. Brodie has been a trusted partner of TICF since the very beginning of our sales finance business, and it was a remarkable occasion to commemorate this amazing milestone with them.
In this issue, I am excited for you to read more about Brian Degnan, President of Brodie, and his impressive career journey. His insights and experiences show what makes Brodie a fantastic organization and partner to Toyota.
TICF values suggestions and feedback from dealers like Brian and as a result of his ideas shared in his profile, we are actively looking into potentially developing a program for Class I to support you and our mutual customers.
Last month, like many of you reading this, I attended TMH’s Toyota Week in Indianapolis. It was a memorable week full of engaging content, and I truly enjoyed talking to many of you throughout the week. A highlight of the meeting for me was the ability to moderate TICF’s panel discussion featuring Duane Goldsworthy, Michael Schultze, Bill Borris, and Keith Courtney. We hope those who attended the session found our panel informative and helpful to hear more about how TICF is working to be the best financial services partner to you and your customers.
As we work on new initiatives, we always approach every business decision with a mindset on Kaizen, or continuous improvement. Our annual Dealer Satisfaction Survey is one of the best methods we use as an organization to determine what we are doing well and what we could be doing better. To that end, we’ve extended the survey deadline to ensure we gather as much feedback as possible from your dealership. It’s a brief survey, taking less than 7 minutes to complete. Your feedback is invaluable to us, and we consider it a gift. Thank you to all who have taken the survey already, and we look forward to hearing from those who haven’t had the opportunity yet. Look for more details in our December issue, where we will share this year’s survey results.
Lastly, as we prepare to enter the holiday season, I want to thank you for your ongoing commitment and partnership. Together, we can continue to drive success and make a lasting impact. If you have any questions, suggestions, or general feedback to help as succeed as One Toyota, please don’t hesitate to contact me or any member of the TICF Team. We are all here to help you grow.

Mark Taggart
President & CEO,
Toyota Industries Commercial Finance

Mark Taggart
President & CEO
Letter from the CEO
Dear Toyota Dealer Network,
I hope this message finds you well, and I am pleased to share the latest edition of The Lift magazine. My travels in the past few months have taken me to various events and meetings nationwide and special opportunities to connect with many of you in person.
Recently, I had the privilege of visiting Boston to celebrate our longstanding partnership with Brodie as they marked their milestone 75th anniversary. Brodie has been a trusted partner of TICF since the very beginning of our sales finance business, and it was a remarkable occasion to commemorate this amazing milestone with them.
In this issue, I am excited for you to read more about Brian Degnan, President of Brodie, and his impressive career journey. His insights and experiences show what makes Brodie a fantastic organization and partner to Toyota.
TICF values suggestions and feedback from dealers like Brian and as a result of his ideas shared in his profile, we are actively looking into potentially developing a program for Class I to support you and our mutual customers.
Last month, like many of you reading this, I attended TMH’s Toyota Week in Indianapolis. It was a memorable week full of engaging content, and I truly enjoyed talking to many of you throughout the week. A highlight of the meeting for me was the ability to moderate TICF’s panel discussion featuring Duane Goldsworthy, Michael Schultze, Bill Borris, and Keith Courtney. We hope those who attended the session found our panel informative and helpful to hear more about how TICF is working to be the best financial services partner to you and your customers.
As we work on new initiatives, we always approach every business decision with a mindset on Kaizen, or continuous improvement. Our annual Dealer Satisfaction Survey is one of the best methods we use as an organization to determine what we are doing well and what we could be doing better. To that end, we’ve extended the survey deadline to ensure we gather as much feedback as possible from your dealership. It’s a brief survey, taking less than 7 minutes to complete. Your feedback is invaluable to us, and we consider it a gift. Thank you to all who have taken the survey already, and we look forward to hearing from those who haven’t had the opportunity yet. Look for more details in our December issue, where we will share this year’s survey results.
Lastly, as we prepare to enter the holiday season, I want to thank you for your ongoing commitment and partnership. Together, we can continue to drive success and make a lasting impact. If you have any questions, suggestions, or general feedback to help as succeed as One Toyota, please don’t hesitate to contact me or any member of the TICF Team. We are all here to help you grow.

Mark Taggart
President & CEO,
Toyota Industries Commercial Finance

Mark Taggart
President & CEO
TOP PERFORMING DEALERS
April 1 -September 30, 2023
as of OCTOBER 2023
Top Dealers by Market Share
| 1. Lift Truck Supply, Inc. |
| 2. Watts Equipment Company |
| 3. Shoppa’s Material Handling |
| 4. Toyota Material Handling Northern California |
| 5. Brodie Toyota-Lift |
| 6. Summit ToyotaLift |
| 7. Maintainco, Inc. |
| 8. Winchester Equipment Company |
| 9. Doggett Equipment Services |
| 10. Mid-Columbia Forklift, Inc. |
Top Dealers by Volume
| 1. Shoppas Material Handling |
| 2. ProLift Toyota Material Handling |
| 3. Toyota Material Handling Northern California |
| 4. Doggett Equipment Services |
| 5. Southeast Industrial Equipment, Inc. |
| 6. Atlas Toyota Material Handling |
| 7. Toyota Material Handling Systems |
| 8. The Lilly Company |
| 9. Southern States Toyotalift |
| 10. Brodie ToyotaLift |
TOP PERFORMING DEALERS
April 1 -September 30, 2023
as of OCTOBER 2023
Top Dealers by Market Share
| 1. Lift Truck Supply, Inc. |
| 2. Watts Equipment Company |
| 3. Shoppa’s Material Handling |
| 4. Toyota Material Handling Northern California |
| 5. Brodie Toyota-Lift |
| 6. Summit ToyotaLift |
| 7. Maintainco, Inc. |
| 8. Winchester Equipment Company |
| 9. Doggett Equipment Services |
| 10. Mid-Columbia Forklift, Inc. |
Top Dealers by Volume
| 1. Shoppas Material Handling |
| 2. ProLift Toyota Material Handling |
| 3. Toyota Material Handling Northern California |
| 4. Doggett Equipment Services |
| 5. Southeast Industrial Equipment, Inc. |
| 6. Atlas Toyota Material Handling |
| 7. Toyota Material Handling Systems |
| 8. The Lilly Company |
| 9. Southern States Toyotalift |
| 10. Brodie ToyotaLift |
Unleashing Creativity
in The Finance World
Meet David Cortds
While his title is National Accounts Sales Manager, Dave Cordts may be better known as a creative problem solver. With 33 years of experience working at Toyota and over ten years at TICF, Dave’s career journey exemplifies unwavering dedication and innovative spirit.
He thrives on the challenge of structuring unique solutions to meet customer needs. For Dave, it’s about more than just crunching numbers; it’s about thinking outside the box to find answers that meet a customer’s needs and allow TICF to be competitive against other financial companies.
Dave’s ultimate goal in his role? To make TICF’s quotes the most competitive in the market. He believes a strong and customized quote showcases TICF’s strength as a lender and builds positive equity with our brand partner, TMH. It’s about demonstrating that TICF goes the extra mile to provide solutions that further the One Toyota vision.
One of Dave’s key responsibilities is participating in quarterly business reviews with national account customers, where he collaborates with TICF, TMH, and the customer. He provides valuable insights and analyzes potential opportunities for Toyota and the customer.
During a call with Liberty Coca-Cola recently, Dave’s analysis of their current fleet’s equipment hours ensured they were within the lease terms, preventing potential excess hour charges at lease maturity. This attention to detail solidifies Toyota’s reputation as a customer-focused company.
When asked his advice for those interested in pursuing a career in sales, Dave maintains that the most essential aspect is supporting dealers at the local level. By consistently presenting finance solutions, the TICF sales team can help dealer sales staff achieve their business goals, reinforcing TICF’s role as a reliable financial partner.
Looking to the future, Dave is excited about establishing and creating new analytics that would be valuable to dealers and customers. He recognizes the potential in metrics like Operating Cost Per Hour and believes working on this crucial metric with TMH could provide a significant competitive advantage.
Outside of work, Dave’s commitment to making a difference extends to coaching high school students. He coaches the South Torrance High School track and cross-country teams, a role he finds incredibly fulfilling.
Dave enjoys engaging with the kids, helping shape their high school experiences, and witnessing their personal growth and achievements. It’s a role that brings him immense gratification, particularly when his runners achieve personal records. In addition to coaching, Dave serves as the President of the South High School Track and Cross Country Booster Club, further demonstrating his commitment to his community and passion for making a positive impact.
Dave Cordts is not just a TICF Associate; he’s a dedicated individual who loves the company’s values and commitment to customers. He’s proud to be part of an organization that prioritizes solutions and stands ready to make a difference.
His career journey at Toyota is an inspiring story of creativity, dedication, and making a positive impact in both business and his community.
Unleashing Creativity
in The Finance World
Meet David Cortds
While his title is National Accounts Sales Manager, Dave Cordts may be better known as a creative problem solver. With 33 years of experience working at Toyota and over ten years at TICF, Dave’s career journey exemplifies unwavering dedication and innovative spirit.
He thrives on the challenge of structuring unique solutions to meet customer needs. For Dave, it’s about more than just crunching numbers; it’s about thinking outside the box to find answers that meet a customer’s needs and allow TICF to be competitive against other financial companies.
Dave’s ultimate goal in his role? To make TICF’s quotes the most competitive in the market. He believes a strong and customized quote showcases TICF’s strength as a lender and builds positive equity with our brand partner, TMH. It’s about demonstrating that TICF goes the extra mile to provide solutions that further the One Toyota vision.
One of Dave’s key responsibilities is participating in quarterly business reviews with national account customers, where he collaborates with TICF, TMH, and the customer. He provides valuable insights and analyzes potential opportunities for Toyota and the customer.
During a call with Liberty Coca-Cola recently, Dave’s analysis of their current fleet’s equipment hours ensured they were within the lease terms, preventing potential excess hour charges at lease maturity. This attention to detail solidifies Toyota’s reputation as a customer-focused company.
When asked his advice for those interested in pursuing a career in sales, Dave maintains that the most essential aspect is supporting dealers at the local level. By consistently presenting finance solutions, the TICF sales team can help dealer sales staff achieve their business goals, reinforcing TICF’s role as a reliable financial partner.
Looking to the future, Dave is excited about establishing and creating new analytics that would be valuable to dealers and customers. He recognizes the potential in metrics like Operating Cost Per Hour and believes working on this crucial metric with TMH could provide a significant competitive advantage.
Outside of work, Dave’s commitment to making a difference extends to coaching high school students. He coaches the South Torrance High School track and cross-country teams, a role he finds incredibly fulfilling. Dave enjoys engaging with the kids, helping shape their high school experiences, and witnessing their personal growth and achievements. It’s a role that brings him immense gratification, particularly when his runners achieve personal records. In addition to coaching, Dave serves as the President of the South High School Track and Cross Country Booster Club, further demonstrating his commitment to his community and passion for making a positive impact.
Dave Cordts is not just a TICF Associate; he’s a dedicated individual who loves the company’s values and commitment to customers. He’s proud to be part of an organization that prioritizes solutions and stands ready to make a difference.
His career journey at Toyota is an inspiring story of creativity, dedication, and making a positive impact in both business and his community.
MEET THE TICF CREDIT TEAM!
We are excited to introduce you to the TICF Credit team. They are committed to serving you, our forklift dealers, and are dedicated to going beyond the transaction for our mutual customers. Learn more about the team’s primary responsibilities, how they work closely with forklift dealers like you, and what they are focused on in the spirit of continuous improvement.
The credit team’s primary goal is to ensure the financing experience is as smooth as your forklifts on the warehouse floor. Here’s a snapshot of their key responsibilities:
The team’s overarching goal is to find innovative ways to structure and finance deals to suit each customer’s needs. As a captive finance provider, we can offer tailored and creative financing solutions.
“Every deal that comes to TICF is important to us. Our mission as a team, and an organization, is to always find a way to put a deal together. We are here for dealers and customers in good times and in bad times too.” — Explained Wes Concienne, Senior Manager – Originations.
When asked ways that deals could get approved faster, the credit team stressed getting all the needed information for a deal upfront. When TICF has all the information at the beginning, quicker deal approvals can take place. Getting all the information, and making sure it is correct, is incredibly important for all deals, but especially for complex ones. The team drew a comparison to a puzzle – the more pieces we have, the quicker we can put it all together.
The TICF Credit Team stands ready to support your financial endeavors, bringing a wealth of experience, a penchant for problem-solving, and a commitment to building and fostering strong relationships. If you have questions or need assistance, don’t hesitate to reach out. They are here to serve you!
MEET THE TICF CREDIT TEAM!
We are excited to introduce you to the TICF Credit team. They are committed to serving you, our forklift dealers, and are dedicated to going beyond the transaction for our mutual customers. Learn more about the team’s primary responsibilities, how they work closely with forklift dealers like you, and what they are focused on in the spirit of continuous improvement.
The credit team’s primary goal is to ensure the financing experience is as smooth as your forklifts on the warehouse floor. Here’s a snapshot of their key responsibilities:
The team’s overarching goal is to find innovative ways to structure and finance deals to suit each customer’s needs. As a captive finance provider, we can offer tailored and creative financing solutions.
“Every deal that comes to TICF is important to us. Our mission as a team, and an organization, is to always find a way to put a deal together. We are here for dealers and customers in good times and in bad times too.” — Explained Wes Concienne, Senior Manager – Originations.
When asked ways that deals could get approved faster, the credit team stressed getting all the needed information for a deal upfront. When TICF has all the information at the beginning, quicker deal approvals can take place. Getting all the information, and making sure it is correct, is incredibly important for all deals, but especially for complex ones. The team drew a comparison to a puzzle – the more pieces we have, the quicker we can put it all together.
The TICF Credit Team stands ready to support your financial endeavors, bringing a wealth of experience, a penchant for problem-solving, and a commitment to building and fostering strong relationships. If you have questions or need assistance, don’t hesitate to reach out. They are here to serve you!
Looking Ahead!
We are already planning our next issue! Have a story idea or a suggestion to help us improve? Please let us know by submitting it via the form below.
Looking Ahead!
We are already planning our next issue! Have a story idea or a suggestion to help us improve? Please let us know by submitting it via the form below.
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Take this one-question quiz for your chance to earn 1,000 Elite Dealer Reward points, if you are a participating dealer.

