Welcome!

to the latest issue of The Lift Newsletter

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Welcome!

to the latest issue of The Lift Newsletter

We’ve been hard at work to bring you a newsletter that is designed to both look great and function well right in your web browser. We trust you will find the content informative and helpful. Feel free to click to each page using the navigation, or simply scroll down.

Letter from the CEO

As the temperature across Texas sizzles, our organization is equally fired up. You won’t find any summer doldrums here as we launch a variety of exciting new initiatives.

First, we are delighted to announce that we are finalizing a conquest customer campaign program with our partners at Toyota Material Handling. Stay tuned for more details soon regarding this limited-time program that will help your sales organization grow.

At TICF, we know our success depends on dealer success, which is why we introduced a “Partners in Excellence” program this year. We recently announced the 12 Toyota dealer inaugural winners and extend our congratulations to these dealers for achieving outstanding results. We’ll be sharing more information soon on next year’s program qualifications and timing.

As another part of our effort to acknowledge the hard work of our dealer partners, we recently launched a limited time Elite Dealer Rewards opportunity that temporarily removes the minimum Market Share requirement to earn points! As your balance grows, you may be wondering how to best apply these rewards. Further on in this issue, you can read more about how some participants are redeeming their points for unique experiences and items.

While rewards are fantastic, we realize that satisfying day-to-day experiences are what really help our partnerships flourish. You may have seen our first monthly performance snapshot, and we want to underscore that a direct result of your feedback from the latest Dealer Satisfaction Survey was the message that you wanted more transparency and communication from us and our customer- and dealer-facing departments. Now, each month we’ll be sharing our key performance metrics, and show how we are tracking compared with our departmental goals.

We also heard your desire in the last survey for more financial programs and are excited to be partnering with Toyota Material Handling (TMH) on a new program that will be launching later this summer. We will have more details to share with you in our August edition of The Lift.

Capturing your insights remains a key goal for TICF, and Mike and I were pleased to participate and represent TICF at the National Association of Dealer Counsel (NDAC) meeting last month in Chicago, where we could hear personally from dealers on how we can continuously improve.

One of the topics we discussed was our upcoming changes to our floorplan and Rental Development Programs, effective August 1. We are adjusting the indexes we base our floorplan rates on from Prime Rate to Secured Overnight Financing Rate (SOFR). SOFR adjusts more frequently than Prime Rate, and consequently more closely tracks current market rates. Additionally, the rate structure on the Rental Development Program will change from Prime Rate or Prime plus 0.50%, to our standard lease rate minus 0.25%. Lastly, we extended the rate reduction on floorplan lines from July 31 to December 31, 2024 – or until we put in place an incentive-based Program.

With that goal of constantly raising the bar, we wish you a successful start to summer, as we collectively strive for excellence.

Sincerely,

John Crews
President & CEO,
Toyota Industries Commercial Finance

John Crews

President & CEO

Letter from the CEO

As the temperature across Texas sizzles, our organization is equally fired up. You won’t find any summer doldrums here as we launch a variety of exciting new initiatives.

First, we are delighted to announce that we are finalizing a conquest customer campaign program with our partners at Toyota Material Handling. Stay tuned for more details soon regarding this limited-time program that will help your sales organization grow.

At TICF, we know our success depends on dealer success, which is why we introduced a “Partners in Excellence” program this year. We recently announced the 12 Toyota dealer inaugural winners and extend our congratulations to these dealers for achieving outstanding results. We’ll be sharing more information soon on next year’s program qualifications and timing.

As another part of our effort to acknowledge the hard work of our dealer partners, we recently launched a limited time Elite Dealer Rewards opportunity that temporarily removes the minimum Market Share requirement to earn points! As your balance grows, you may be wondering how to best apply these rewards. Further on in this issue, you can read more about how some participants are redeeming their points for unique experiences and items.

While rewards are fantastic, we realize that satisfying day-to-day experiences are what really help our partnerships flourish. You may have seen our first monthly performance snapshot, and we want to underscore that a direct result of your feedback from the latest Dealer Satisfaction Survey was the message that you wanted more transparency and communication from us and our customer- and dealer-facing departments. Now, each month we’ll be sharing our key performance metrics, and show how we are tracking compared with our departmental goals.

We also heard your desire in the last survey for more financial programs and are excited to be partnering with Toyota Material Handling (TMH) on a new program that will be launching later this summer. We will have more details to share with you in our August edition of The Lift.

Capturing your insights remains a key goal for TICF, and Mike and I were pleased to participate and represent TICF at the National Association of Dealer Counsel (NDAC) meeting last month in Chicago, where we could hear personally from dealers on how we can continuously improve.

One of the topics we discussed was our upcoming changes to our floorplan and Rental Development Programs, effective August 1. We are adjusting the indexes we base our floorplan rates on from Prime Rate to Secured Overnight Financing Rate (SOFR). SOFR adjusts more frequently than Prime Rate, and consequently more closely tracks current market rates. Additionally, the rate structure on the Rental Development Program will change from Prime Rate or Prime plus 0.50%, to our standard lease rate minus 0.25%. Lastly, we extended the rate reduction on floorplan lines from July 31 to December 31, 2024 – or until we put in place an incentive-based Program.

With that goal of constantly raising the bar, we wish you a successful start to summer, as we collectively strive for excellence.

Sincerely,

John Crews
President & CEO,
Toyota Industries Commercial Finance

John Crews

President & CEO

TOP PERFORMING DEALERS

Reporting from April 1, 2024 – May 31, 2024 (or Fiscal Year To Date)

Top Dealers by Market Share

1. Liftow Limited
2. Nationwide Lift Trucks, Inc.
3. Brodie Toyota-Lift
4. JIT Toyota-Lift
5. Industrial Handling Equipment, Inc.
6. Toyota Lift Northwest
7. Lift Truck Center, Inc.
8. Hupp Toyotalift
9. Southeast Industrial Equipment, Inc.
10. Thompson & Johnson Equipment Co., Inc.

Top Dealers by Volume

1. Southeast Industrial Equipment, Inc.
2. Shoppa’s Material Handling
3. Nationwide Lift Trucks, Inc.
4. Atlas Toyota Material Handling
5. Prolift Toyota Material Handling
6. Doggett Equipment Services
7. Southwest Toyotalift
8. Toyota Material Handling MidSouth
9. Southern States Toyotalift
10. The Lilly Company

TOP PERFORMING DEALERS

Reporting from April 1, 2024 – May 31, 2024

or fiscal year to date

Top Dealers by Market Share

1. Liftow Limited
2. Nationwide Lift Trucks, Inc.
3. Brodie Toyota-Lift
4. JIT Toyota-Lift
5. Industrial Handling Equipment, Inc.
6. Toyota Lift Northwest
7. Lift Truck Center, Inc.
8. Hupp Toyotalift
9. Southeast Industrial Equipment, Inc.
10. Thompson & Johnson Equipment Co., Inc.

Top Dealers by Volume

1. Southeast Industrial Equipment, Inc.
2. Shoppa’s Material Handling
3. Nationwide Lift Trucks, Inc.
4. Atlas Toyota Material Handling
5. Prolift Toyota Material Handling
6. Doggett Equipment Services
7. Southwest Toyotalift
8. Toyota Material Handling MidSouth
9. Southern States Toyotalift
10. The Lilly Company

Toyota Industries Commercial Finance Announces

Winners

of the

2024 Partners in Excellence Program

Toyota Industries Commercial Finance (TICF) proudly announces the 2024 Partners in Excellence Program winners. This prestigious award recognizes the top Toyota Material Handling and Hino Trucks dealers, 12 from each brand, who have demonstrated outstanding performance in key areas.

Program Overview

The Partners in Excellence Program acknowledges top-performing dealers based on their dedication to customer satisfaction, commitment to providing high-quality financing solutions, and overall customer support. These dealers have gone above and beyond in ensuring their customers receive financing solutions that meet their needs and support their business growth.

The winners will be honored with an exclusive reward trip to The Resort at Pelican Hill in Newport Beach, California in October.

2024

Toyota Material Handling

Partners in Excellence Winners

  • Atlas Toyota Material Handling

  • Brodie Toyota-Lift
  • Doggett Equipment Services
  • Hupp Toyotalift
  • JIT Toyota-Lift
  • Maintainco, Inc.
  • Mid Columbia Forklift, Inc.

  • Nationwide Lift Trucks, Inc.
  • Shoppa’s Material Handling
  • Southeast Industrial Equipment
  • Southern States Toyotalift
  • Total Industries

2024

Hino Trucks

Partners in Excellence Winners

  • Bentley Truck Services

  • Bergey’s
  • Gabrielli Truck Sales

  • Industrial Power & Equipment
  • Interstate Truck Source
  • Kriete Group
  • Lynch Truck Center
  • Matheny Truck Center
  • Ry-Den Truck Center
  • Tom’s Truck Center
  • Truck Solutions
  • TruckMax Hino of Miami Inc.

“We are incredibly proud to honor these exceptional dealers who have shown dedication, excellence, and significant achievements in supporting customer financing needs,” said John Crews, President of Toyota Industries Commercial Finance. “Their hard work and commitment to providing outstanding customer service have set a high standard in the industry, and we look forward to celebrating their success at The Resort at Pelican Hill.”

Meet The FP&A Team

Financial Planning & Analysis

Any dealer knows that making informed, mutually beneficial decisions quickly is critical to driving business success. That’s where TICF’s Financial Planning & Analysis (FP&A) department strives to be an ally, with financial insights and strategic guidance that help multiple internal and external stakeholders thrive.

The team, comprised of five full-time associates and a summer intern, oversees multi-layered functions, explains Howard Lee, Senior Manager of the Finance and Pricing department at TICF.

The Pricing and Program side, headed by Nikolai Carroll, focuses on providing the best possible experience for dealers and their customers. The team develops new programs and establishes competitive rates through closely observing trends in the market and monitoring their competitors’ moves. In addition they provide financial analytics to the executive team to inform decisions on TICF’s direction and share financial metrics for each dealer with the Regional Sales Managers (RSMs) so they can find areas of opportunity as they help them reach their goals.

The team also is heavily involved in the budgeting and forecasting process for the organization, which entails collaborating closely with various departments to gather data, analyze trends, and project financial results.

FP&A works closely with the sales department to gain insight gleaned from the close relationship they have with dealers. Sales is an integral part of the monthly pricing committee meeting FP&A hosts internally with executive management and key stakeholders to discuss potential rate changes and impact. “They have their finger on the pulse of the market so we work hand in hand with them each month to make sure we deliver rates that reflect market demand, competitive positioning, and profitability targets,” Carroll says.

When introducing new products, FP&A and Sales collaborate to set initial pricing that will attract customers while ensuring profitability. And they jointly develop and evaluate promotional programs and discounts to understand the financial implications and ensure they drive desired sales behavior without eroding margins.

“Overall, the FP&A Pricing team serves as a central hub for coordinating pricing-related activities across various departments, ensuring that TICF’s pricing strategies are well-informed, financially sound, and effectively implemented to ultimately support the company’s sales and profitability goals,” says Lee.

In addition, they are able to customize product offerings based on segmentation analysis. “Because we recognize the market is very sensitive to rates right now, we are trying to get creative on how we can provide solutions to customers,” he explains. The team is always looking for more cohesive and consistent pricing to streamline rates that more accurately reflect synergies between products.

Lee stresses that while profitability is one of the department’s key metrics, it’s not the only one. “We want dealers to realize that, unlike other FP&A departments whose goal is usually to maximize profit for the company, at TICF we aim to maximize the value chain of all Toyota companies, including Toyota Material Handling and the dealers. That means we take a more holistic view of problems or programs to benefit everyone and are always considering issues from all angles, not just what’s best for TICF.”

That means there may be times when they analyze the financial impact of certain decisions or programs and recognize that while they may not contribute substantially to TICF’s profitability, they are something customers and dealers need. For example, during last year’s production shutdown, they locked the rate for customers for 12 months.

The team also is working on making the messaging and pricing for products more consistent to eliminate confusion on which type of product is best for which type of customer.

“We’re always aiming to improve our process and integrate our workflow with other systems inside the company, such as the new origination system,“ Lee says. “Our team knows that improving our processes will have a downstream positive impact on customers.”

The FP&A Team. From left to right: Sherman Barthelmy, Business Analyst; Nikolai Carroll, Pricing & Programs Manager; Calvin Chu, Financial Analyst; Miguel Moreira, Senior Financial Analyst; Howard Lee: Senior Manager, Financial Planning & Analysis; Kate Tikhonova (pictured separately), Pricing Intern.
The FP&A Team. From left to right: Sherman Barthelmy, Business Analyst; Nikolai Carroll, Pricing & Programs Manager; Calvin Chu, Financial Analyst; Miguel Moreira, Senior Financial Analyst; Howard Lee: Senior Manager, Financial Planning & Analysis; Kate Tikhonova (not pictured), Pricing Intern.

Earn More with Elite Dealer Rewards

Having a great job and working with a dedicated team can be its own reward… but isn’t it always better to earn even more? That’s the goal of TICF’s Elite Dealer Rewards program, which offers a little extra to dealers just for doing their job.

Lance Gorman and Gene Haake, National Account Managers with Atlas Toyota Material Handling, have both participated in the program since its inception in 2019. With more than three decades in the business, Lance has been with Atlas for 12 years and Gene for seven.

“Lance and Gene embody the ideal partnership between TICF, Toyota Material Handling, and the dealer and understand how to use us as a sounding board to help make sure their deals are successful,” says Monica Smithwick, Logistics Sales Manager at TICF.

And that has paid off for them as they have cashed in their rewards for everything from everyday necessities to gifts.

While Gorman was initially drawn to the luxury travel options, his first redemption actually was for a suitcase. “I realized that redeeming these points was a creative way to cover practical items that you don’t want to spend your own money on, like a blender or earbuds,” he says. More recently he redeemed them for a really nice toolkit for his daughter who just moved to Washington state and wanted to build a chicken coop.

In fact, both Haake and Gorman find the incentive program to be a fantastic way to do holiday and birthday shopping. Haake, who had also considered a vacation but ultimately first chose a monitor and printer for his home office, often uses Elite Dealer Rewards as a discretionary purchase account for gifts. “I love to surprise my wife, but you can’t when you’re ordering something online or using a credit card,” he says. “The flexibility is perfect, with such a wide range of options.”

While Haake and Gorman typically choose everyday items, they realize that others might have their hearts set on saving up the points for something larger. They recommend that salespeople review the available items and create a wish list. “It’s tempting to redeem them instantly for something that’s 20,000 points, but it’s also really satisfying to set a goal to achieve something that’s 250,000 points and then strive for it,” explains Haake.

“I always tell newer sales people that it’s a nice surprise,” says Gorman. “You’ll forget about it, then go in one day and be amazed at how fast your point total has risen. My advice is keep doing your job day in and day out, book your orders, and enjoy the surprise that comes from this wonderful incentive program.”

Of course, Elite Dealer Rewards is just a byproduct of the service and support they get from TICF. “We try to keep TICF as a prominent tool in our tool box,” notes Gorman. “Because we’re on the front lines, I get the calls when things go haywire, but then I can reach out for help from the team at TICF.”

Adds Haake, “While Monica works tirelessly to get things done, this perk is another reason we’re committed to TICF. It’s an indirect thank you for the business, and I appreciate that.”

Gorman concurs. “On those tough days, the rewards can be an extra motivator. It’s nice to feel you’re recognized and hard work pays off.”

What’s next on their wish list? Haake has his eye on a laptop as his wife retires, while Gorman is considering outdoor furniture to complement a new outdoor kitchen and patio that are part of a recent backyard remodel. However, he says, “I still sometimes have the dream of blowing all the points on an 85-inch TV.”

If you haven’t looked into Elite Dealer Rewards, be sure to check it out. The choices are nearly endless, covering everything from luxury vacations to designer merchandise to the most practical items—and you can even choose gift cards from a wide variety of brands and retailers.

While Elite Dealer Rewards is constantly being updated with new rewards—and as Haake noticed, the interface was recently upgraded—an especially exciting change has been announced for the summer. During May, June, and July, the market share requirement will be waived so everyone will earn at the highest market share level.

If you haven’t yet signed up for Elite Dealer Rewards, don’t miss out on valuable products, services, and experiences. Learn more and enroll today here.

Meet Your RSM

DAVE McAVOY

To Dave McAvoy, being a regional sales manager means that he is “the face of the organization” to his dealer customers. “How I interact is how they assume the whole company is, so I have to build trust into our relationship by being available and reliable,” he says. “We’re here to support the dealer, but we’re also here because of the dealers—their customers and the business they send our way, and I take pride in helping support those relationships and bring value.”

While relatively new to TICF, McAvoy isn’t new to the function, having served a comparable role previously for Daimler Truck Finance. He began his career on the operations side and transitioned to the credit side, ultimately becoming a credit manager which exposed him to the functions of F&I managers and the sales team.

That sparked his interest in sales, which requires being well versed in everything the company does. “That’s because you’re with the customer throughout their lifecycle—from the contract origination phase to lease maturity,” he says. Part of that service, even if you are not “the” expert, is knowing who to reach out to in other departments to get the information your customers need to make decisions.

Although the goal is to provide the level of service that will keep every customer once they’re in the portfolio, McAvoy notes that in reality, every deal must be won because customers will always be comparing service and products with competitors. “As RSMs, we need to offer a creative, flexible solution that makes sense for TICF, the dealer, and the customer. I always want to support the dealer body and make sure that our actions show we are committed to help them grow.”

Part of that role is acting as an advocate for dealer requests to help TICF departments see the bigger picture for any requests and paint the scenario of why it would be beneficial for all parties to make it happen. However, he realizes that sometimes requests just can’t be accommodated, which is where he prioritizes being transparent with dealers. “Transparency translates to trust, but it has to be built over time,” McAvoy says. “At the end of the day it’s all about customer service, and our sales team and internal teams do an excellent job of that.”

Sales is an exciting role because no two days are the same, he says, which requires a great deal of organization and efficiency, coupled with an agile perspective. “Your day could go in any direction. I might have a work-from-home day planned and then need to end up in front of the customer because something popped up that I need to address.”

While the variety keeps it fresh, McAvoy points out that it’s not a standard 8-to-5 job, and part of success comes from being consistently available, which can means taking calls on evenings or weekends. “The level of service we offer is very high, and we wear a lot of different hats.”

While McAvoy is committed to his customers’ success, another hat he wears is that of “family man.” In fact, on the weekends, you’ll find him and his wife busy with the myriad activities their three kids participate in, including coaching Little League. A golfer since high school, he tries to find time to fit in a round whenever he can, and this summer is looking forward to a family reunion at a lake in southern Indiana, followed by a late-summer family trip to Charleston, South Carolina.

Did you pay attention?

Take this one-question quiz for your chance to earn 1,000 Elite Dealer Reward points, if you are a participating dealer.

How many Toyota winners are there for Partners in Excellence? *

Sorry, this quiz is no longer available.

Did you pay attention?

Take this one-question quiz for your chance to earn 1,000 Elite Dealer Reward points, if you are a participating dealer.

How many Toyota winners are there for Partners in Excellence? *

Sorry, this quiz is no longer available.

Looking Ahead!

We are already planning our next issue! Have a story idea or a suggestion to help us improve? Please let us know by submitting it via the form below.

Looking Ahead!

We are already planning our next issue! Have a story idea or a suggestion to help us improve? Please let us know by submitting it via the form below.